If you’re a new or existing small business it’s apparent that a professional website is necessary. All of your competitors have one and without it, you’re simply left behind. This is your first chance to engage with new customers who are coming across your business for the first time. You should have a clear message letting customers know why your service, product, restaurant or whatever, deserves their hard earned money. If people have no one to ask for a recommendation the first thing they do is search the web. They could be searching through google, yelp, yellow pages or anywhere else but most of the times they end up on your website. If they cannot easily see what you’re offering (often times from their phone) you’re missing out on many opportunities.
If you find your business falling into this trap you have a variety of options. As you may or may not know, there is no set cost on a website so every freelancer or company will be different. There is no right or wrong answer on how much is fair because it completely depends on the skill level and integrity of the website provider. For those of you still looking for a range, in our experience a 5-7 page custom designed and developed website within a content management system goes for $4,000 to $7,000. If you’re looking for custom features or eCommerce you can easily double that range.
Now, if you find yourself thinking this budget is way out of reach you do have options. WordPress has become one of the most popular content management systems out there. The admin interface makes managing your blog and website pages a snap. We have trained a wide spectrum of computer users in less than an hour. The beauty of WordPress is you can find thousands of pre-designed and build themes for only $30-$50. This is something we offer to clients who have a limited budget and want to eliminate much of the design and development costs. This allows us to skip right to content implementation and get their website up in a couple days. By the time were done, even though other people might be using these same themes they look unique with the clients content. It’s a great way to get a business up with a professional look quickly and affordably. Once business grows, and a proper marketing budget is in place, we can re-theme their website with something custom and catered to their needs. All websites we build are mobile friendly and we let analytics track the amount of monthly mobile users before look at building something mobile specific. We’re seeing huge increases across the board of our client’s websites being accessed from mobile devices so its something to keep an eye on. Another nice feature of WordPress is we can easily build a mobile specific theme, pull in mobile specific content and deliver a seamless experience.
If you have any questions or feel its time to get serious about your website get in touch.